Los Angeles Times – Special Feature

Romantic details replace simplicity in bridal gowns and decor…  that was the topic of a special section feature in the Los Angeles Times Newspaper where Youngsong and others got a chance to chat about fluffy goodness like ruffles, curly willows, peonies and more!! 

In chatting with Kathy Nosek, a wedding planner and owner of SoCal’s A Divine-Occasion, Young and other high profile venues and vendors had some great words of wisdom on a new form of elaborate elegance and style through textures, ruffles and florals.

Below is a little excerpt from the piece:

For the April 2010 wedding of Barbara Puff-Chamberlain to Jim Chamberlain at the St. Regis Monarch Beach resort in Dana Point, Nosek called in Zaratsian and Youngsong Martin, president of Wildflower Linen.

The bride had chosen a Herrera gown that inspired the experts. It was, Puff-Chamberlain said, “unique, simple and elegant, with layering and a big, huge flower made of ruffles.” Zaratsian took one look at the clean, modern dress and decided to focus on the intricate details as a theme for his floral work.

“We’re so lucky because nature provides us with that ruffle in flowers—peonies, garden roses, carnations, even a ruffle tulip,” Zaratsian said. “Things that have been old are coming back new and really strong, even carnations. There’s a stigma to carnations because people don’t know how to use them right, but mashed together in an interesting container you can’t tell what they are and it becomes a bed of ruffles.”

Puff-Chamberlain’s ivory bouquet had “layers of rose petals ruffled up together to make one big rosette like you see in the Valentino handbags,” Zaratsian said.

The way the bouquet is bound with flowing ribbons can reflect the ruffle theme. Table linens also carry the look well. Martin, a former couture designer, noted that linens are sensitive to trends and that the current movement is toward romantic ruffles, ruching and lace.

“The lighter colors and vintage look is very soft, however white and ivory without texture are boring, so we are doing so many layers and ruffles in three dimensions which makes it warm and inviting,” she said.

Of course, with layered and tucked linens one should be careful not to creep into over-the-top cupcake territory. For example, Wildflower’s ruffled chair coverings, which are almost like textured frocks, can be beautiful for one or two special tables. But any more than that could be overwhelming.

Click HERE to view the whole article from the Los Angeles Times!